Understanding Google Seller Ratings

A beginners guide to understanding Google Seller Ratings

Ever wondered how your competitor got the star ratings on their Google Adwords Ad? The star rating that you see on an Ad is called as Google Seller Ratings which was introduced by Google sometime way back in 2010 to identify highly rated merchants and e-commerce companies.

Google Seller Ratings

Google Seller Ratings on fnp.com

Next to the star ratings you see the text “rating” which when clicked will take you to a page which looks similar to the one below.

Google Seller Ratings - FNP

Ferns N Petals review page

 

How can this help your business?

Google Seller Ratings helps your customers to make more informed browsing and purchasing decisions. It can also help you earn more qualified leads and increase your ad performance by making your Ad’s stand out from the rest. Here is a live example of Ad’s with and without Google Seller Ratings, you decide which one looks more enticing to you.

Google Seller Ratings on Leskart

On average, ads with Seller Ratings get a 17% higher CTR (Click Through Rate) than the same ads without ratings. Which means you will get more out of your Adwords campaign. A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword’s Expected CTR (a component of Quality Score), which can affect your costs, in simple terms it means higher the CTR lower the cost. Plus, you’ll only be charged if someone clicks on the headline of your ad but the clicks on the review link are free.

 

Hmm sounds interesting, how much does this cost?

Once you qualify for seller ratings, there’s no cost to add them to your campaign, but you’ll be charged as usual for clicks on your ad.

 

Sign me up! How do I get this?

Google Seller Ratings will automatically show up once you meet the following requirements:

  • In most cases, your business must have at least 150 unique reviews, each from the past 12 months.
  • Your composite rating generally must be at least 3.5 stars or higher out of 5.

 

That’s amazing, I already have 100’s of testimonials on my website, does this qualify me to get Google Seller Ratings?

Unfortunately no, the reviews need to be sourced from any of the below sources.

  1. Google Trusted Stores, a free certification program that helps shoppers discover online stores that consistently offer a great shopping experience.
  2. StellaService, an independent company that analyzes the quality of your customer service through the measurement of your customer care, shipping and returns.
  3. Aggregated performance metrics from Google-led shopping research.
  4. Ratings from Google Consumer Surveys, a market research platform which Google uses to collect data for certain domains and businesses.
  5. Reviews from only one of the various independent sources listed below.

Google Seller Ratings Source

I’m an Indian e-commerce startup and I do Adwords only on google.co.in can I get Google Seller Ratings?

Yes, Google Seller Ratings is supported on google.com, google.co.in, google.co.uk, google.co.nz, google.com.au, google.de, google.co.jp, google.fr, google.nl, or google.com.br.

Conclusion:

Implementing Google Seller Ratings on Adwords Campaign reassures users of your products or services. This can be a huge asset to building trust in your brand in the current hyper-competitive market. Google Seller ratings also generate a higher CTR, which leads to an improved quality score, which in turn lowers your cost per click and helps in better user engagement and to top it off, it’s completely free!

Why are people attracted to the courses in Coursera and edX?

Bandwagon effect: Big university names like Harvard, Stanford, Yale etc. are enough to attract the crowd.

Learning from the best: You get to learn from some of the best in the industry. Example: “A Beginner’s Guide To Irrational Behavior – By Dan Ariely” is one of Coursera’s highest-enrolled courses, with the number of registered students exceeding 140,000. Week One: “A Beginner’s Guide To Irrational Behavior”

Dan Ariely is an author of best seller books like Predictably Irrational: The Hidden Forces That Shape Our Decisions, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home and The Honest Truth About Dishonesty: How We Lie to Everyone – Especially Ourselves.

Course Contents: Most of the courses are designed for absolute beginners and the length of video lectures are maintained at an optimum level to keep you engaging. There are multiple interactive quizzes embedded in the video which are related to the topic you are learning and are fun to answer.

Recognition: Certification from renowned universities can be a big plus for job seekers.

certificate

Community: MOOC’s normally have a huge community of learners from different parts of the world which enhances your learning experience.

community 

*** This was originally posted by me on Quora, here is the link to the original answer: https://www.quora.com/Why-are-people-attracted-to-the-courses-in-Coursera-and-edX/answer/Prashant-Gonga ***

Get Free Online Courses From Top Universities

Enroll For Free Online Courses With Top Universities

MOOC stands for Massive Open Online Courses is taking the world of E-Learning by storm. MOOC’s are free online courses which are provided by some elite universities like Stanford, MIT, Harvard, UC Berkely to name a few.

MOOC’s provide high quality educational content for students all over the globe. The best part of MOOC is to let students learn at their own pace. And unlike traditional courses here you can revisit the course contents as many time as you want. You can also download videos, PDF, slideshows etc, from their website and can study offline too.

All you need is passion for learning and a computer with decent internet connection.

These free online courses offers subjects ranging from Engineering, Mathematics, Programming, Psychology the list is endless. The teachers teaching these free online courses are some of the best authors and pioneers in their respective fields.

You have to spend an average of 4-5 hours per week learning the contents depending on the course you have enrolled, which you can learn as per your convenience. Forums are a great way for students from different parts of the world to ask questions and learn through collaboration.

There are some interactive assignments and quizzes which makes learning fun and it also helps you to keep track of your progress. You also get a course completion certificate for some courses which you can also add to your resume or Linkedin profile.

You can simply drop out of a course if anytime you feel like you are getting bored and jump to another course without getting penalized.

Below is the list of websites which provides such free online courses.

1. Coursera

free online courses from coursera

Coursera is one of the best MOOC platform which provides free online courses. It lets you choose from 300+ courses in over 20 categories created by 62 Universities from 16 countries. There are wide array of courses ranging from Arts, Science, Mathematics, Medicine and Artificial Intelligence.

 

2.  edX

free onlien courses from edX

edX offers free online courses from best professors and universities. Their forums is more like a social learning tool which you use to connect to thousands of like minded students from around the globe. They offer subjects ranging from law, history, science, engineering, business, social sciences, computer science, public health, and artificial intelligence (AI).

 

3. Udemy

free online courses from udemy

Udemy offers free online courses along with paid courses. Learn everything from programming to photography to design to yoga and more.

 

4. Udacity

free online courses from udacity

Udacity caters wider audience by providing free online courses for high school, college students and professionals as well. Get a course completion certificate after you successfully finish a course (for selected courses only).  

 

5. MIT OPEN COURSEWARE

Free online courses MIT

MIT OPEN COURSEWARE is a web-based publication of virtually all MIT course content, which is accessible to everyone for free. This site contains 2000+ free online courses ranging from business, fine arts, engineering and medicine.

 

6. HARVARD EXTENSION SCHOOL

free online courses harvard

HARVARD EXTENSION SCHOOL provides 200+ courses including college lectures. They also have an extensive list of language courses ranging from Japanese, Italian, Latin, Greek, German etc .These courses are free and available for everyone.

 

7. Carnegie Mellon University

free online courses carnegie mellon

Carnegie Mellon University Open Learning Initiative is helping masses by bridging the gap between educators and students. Apart from high quality text and video contents, they also provide students with practice activities, self-assessments, and graded assessments. Students can also track their progress from an interactive learning dashboard. 

 

8. University of California Berkeley

free online courses berkeley

University of California Berkeley records tons of courses every semester and provides them for free to the students. They record courses in audio and video formats and make it available through UC Berkeley’s YouTube and iTunes-U distribution channels. 

 

9. Open Yale Courses

free-online-courses-from-yaleOpen Yale Courses provides free online courses ranging from molecular biology to astronomy. You can start taking the course without any need for registration. No certificate is currently available through the Open Yale Courses website.

 

Hope you liked this post, and benefit from it!

 

Tools To Optimize Your Images Online

A List Of Best Online Image Optimizer

High quality images used on websites which are not optimized can take a lot of time for a simple page to load and can consume a lot of bandwidth. Unless all your users are using high speed internet, it is very important for you to optimize every possible image on your website. Let me explain you why optimizing images on your websites is important.

Let us assume you are running an online store where the size of home page of your website is 1 MB out of which 500 KB is the total size of all the images on that page. Let’s say you get 100 visitors on your website every day which means that you are spending close to 50 MB of server bandwidth only on images. This is where image optimization comes into picture. Image optimization helps you to reduce the size of the image without messing with the quality.

Optimizing images can save you on your server bandwidth and space, it will also make your website load faster and provide better user experience. Hence it is extremely important for you to keep your image size as low as possible.

Whenever possible make sure that the size of an image on your website should always be under 100 KB or less.

Let’s try to see the difference between an optimized and an normal image.

white-tiger-cub

 

white-tiger-cub-minified

Here the first image is a normal image and the second image is an optimized version of first image. The size of the first image is 156 KB whereas the size of the second image is 110 KB, so the total saving is of 46 KB and there is almost no visible change in the quality of the image.

I have compiled a list of best free online image optimizer for your website, which are extremely fast and user friendly. People who don’t know Photoshop can still use these online image optimizer for their website.

Before you start using these online image optimizer tools for your website I would suggest you to check your site load time, you can check it on Pingdom. You can then compare the results after image optimization.

To optimize your images online, you can use any of the below tools

 1. JPEGMINI

online-image-optimizer-jpegmini

JPEGMINI is one of the best online image optimizer which works like a charm for JPEG format images. It can reduces the size of your photo’s by up to 5x without messing with the quality of the image. The only problem with this site is, you can’t upload more than one image at a time as a free user.

 

2. Kraken

kraken

Kraken is a web based image optimizer, which supports multiple image formats for optimization. It has a very clean and easy to use interface.

 

3. PunyPNG 

online-image-optimizer-Puny-PNG

PUNYPNG is an online image optimizer which can optimize multiple image formats like PNG, JPEG and GIF. The best part of this website is that you can upload multiple images. (The size of your individual image file needs to below 150 KB and you can upload only up to 15 files ) and once the images are optimized you can download all the new files easily in a zip format without any need for registration.

 

4. Smush.it

Yahoo-Smush.it

Smush.it is an online image optimizer tool powered by Yahoo Developer Network. It supports multiple image formats. Has a very clean user interface, which provides you with the details of the optimization in a tabular format with the information like no. of KB’s saved and its percentage.

According to their website they use the following algorithm’s for image optimization.

  1. ImageMagick: to identify the image type and to convert GIF files to PNG files.
  2. pngcrush: to strip unneeded chunks from PNGs. We are also experimenting with other PNG reduction tools such as pngoutoptipngpngrewrite. Hopefully these tools will provide improved optimization of PNG files.
  3. jpegtran: to strip all metadata from JPEGs (currently disabled) and try progressive JPEGs.
  4. gifsicle: to optimize GIF animations by stripping repeating pixels in different frames. 

More detailed information about the same can be found here : FAQ Smush.it

 

5. TinyPNG

tiny-png

TinyPNG is an online image optimizer dedicated only for PNG files. You can upload up to 20 images at one go, but the total size all the uploaded images needs to be below 3 MB.

 Hope you liked this post and benefit from it..cheers!