Understanding Google Seller Ratings

A beginners guide to understanding Google Seller Ratings

Ever wondered how your competitor got the star ratings on their Google Adwords Ad? The star rating that you see on an Ad is called as Google Seller Ratings which was introduced by Google sometime way back in 2010 to identify highly rated merchants and e-commerce companies.

Google Seller Ratings

Google Seller Ratings on fnp.com

Next to the star ratings you see the text “rating” which when clicked will take you to a page which looks similar to the one below.

Google Seller Ratings - FNP

Ferns N Petals review page


How can this help your business?

Google Seller Ratings helps your customers to make more informed browsing and purchasing decisions. It can also help you earn more qualified leads and increase your ad performance by making your Ad’s stand out from the rest. Here is a live example of Ad’s with and without Google Seller Ratings, you decide which one looks more enticing to you.

Google Seller Ratings on Leskart

On average, ads with Seller Ratings get a 17% higher CTR (Click Through Rate) than the same ads without ratings. Which means you will get more out of your Adwords campaign. A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword’s Expected CTR (a component of Quality Score), which can affect your costs, in simple terms it means higher the CTR lower the cost. Plus, you’ll only be charged if someone clicks on the headline of your ad but the clicks on the review link are free.


Hmm sounds interesting, how much does this cost?

Once you qualify for seller ratings, there’s no cost to add them to your campaign, but you’ll be charged as usual for clicks on your ad.


Sign me up! How do I get this?

Google Seller Ratings will automatically show up once you meet the following requirements:

  • In most cases, your business must have at least 150 unique reviews, each from the past 12 months.
  • Your composite rating generally must be at least 3.5 stars or higher out of 5.


That’s amazing, I already have 100’s of testimonials on my website, does this qualify me to get Google Seller Ratings?

Unfortunately no, the reviews need to be sourced from any of the below sources.

  1. Google Trusted Stores, a free certification program that helps shoppers discover online stores that consistently offer a great shopping experience.
  2. StellaService, an independent company that analyzes the quality of your customer service through the measurement of your customer care, shipping and returns.
  3. Aggregated performance metrics from Google-led shopping research.
  4. Ratings from Google Consumer Surveys, a market research platform which Google uses to collect data for certain domains and businesses.
  5. Reviews from only one of the various independent sources listed below.

Google Seller Ratings Source

I’m an Indian e-commerce startup and I do Adwords only on google.co.in can I get Google Seller Ratings?

Yes, Google Seller Ratings is supported on google.com, google.co.in, google.co.uk, google.co.nz, google.com.au, google.de, google.co.jp, google.fr, google.nl, or google.com.br.


Implementing Google Seller Ratings on Adwords Campaign reassures users of your products or services. This can be a huge asset to building trust in your brand in the current hyper-competitive market. Google Seller ratings also generate a higher CTR, which leads to an improved quality score, which in turn lowers your cost per click and helps in better user engagement and to top it off, it’s completely free!